Cambridge Innovation Institute has a growth opportunity for a motivated and creative Marketing Manager to execute marketing plans that drive the audience development of our conferences.  If you have experience marketing in-person, virtual &/or hybrid conferences, we want to hear from you!

This job will be remote ("work from home").

Conference Marketing Manager responsibilities include:

• Work with cross-functional teams to develop and drive marketing plans that deliver on business objectives for attendee numbers and delegate revenue.
• Execute event campaigns across all channels: database, emails, media, social media and PR, and utilize all media: ads, banners, email, social media.
• Create and coordinate marketing and design collateral (brochures, media packs, social media, banners, digital) and website updates.
• Manage content marketing calendar: research, editorial, design and promotional activities across all channels.
• Employ existing and new marketing communications to capitalize on all revenue streams for event portfolio.
• Organize call lists and lead lists for team members.
• Clean and build database for the conference portfolio.
• Manage digital marketing campaigns: PPC, LinkedIn and Facebook, for assigned events.
• Use Google Analytics and similar tools for data-driven decisions.
• Perform keyword research, identify key data segments, and use progressive profiling and lead scoring to build personas, improve SEO and lead quality.
• Review customer behavior to improve user experience and customer journey to increase conversion.
• Build relationships with media partners and associations; explore and negotiate additional marketing channels.
• Develop inbound marketing initiatives to extend sales funnel.
• Generate and test marketing ideas.
• Monitor campaigns & modify to improve performance; ensure post-conference analysis and sector analysis are reflected in marketing plans.
• Review budgets regularly and optimize spend.

QUALIFICATIONS:

• 3-5 years’ experience in conference marketing; marketing, writing, and editing market copy.
• Knowledge of advertising platforms: LinkedIn, Facebook, Twitter, etc., and understanding of which collateral is needed on each platform and how to optimize each platform’s customer targeting interface.
• Direct mail experience to coordinate brochure mailings with vendor.
• Technical skills:
  • 2+ years of LinkedIn, Google Ads, Google Analytics experience; Excel proficiency; basic HTML and Dreamweaver skills.
  • Database experience (SQL a plus) for marketing analysis projects and building out reports.
• Personal qualities:
  • Team player: enthusiastic about brainstorming, coming up with your own ideas, being open to input, and ready to put the plans into action.
  • self-motivated, flexible, adaptable, and creative
  • able to negotiate and market ideas.
  • highly organized with solid project management skills; functions well in a deadline-driven and fast-paced environment.

To apply, please email a cover letter and résumé to:
Rich Handy
Senior Director of Marketing
rhandy@healthtech.com

ClinEco, a division of Cambridge Healthtech Institute, provides a global B2B marketplace for clinical trials. Our mission is to create, nurture, and foster an ecosystem and environment that promotes organic growth to assist clinical trials stakeholders, CROs, technology providers, and biopharma companies in partner selection and collective learning. We are a highly innovative, fast-paced, and passionate group, and we strongly believe that our platform will help break down silos in the clinical research industry.

We are hiring a goal-oriented MARKETING SPECIALIST to work closely with our executive team to build and maintain dynamic and consistent marketing outreach through a wide range of online and offline channels. Because ClinEco is in rapid development, this marketing role is both creative and operational.

Ideal candidates for our Marketing Specialist role will have 3+ years of marketing experience and domain expertise in the clinical-research industry and its key stakeholders and their roles in clinical trials. Having a background in social media marketing or digital marketing, including Hub Spot and Google Analytics skills, are keys to success. Prior experience with service marketplaces and marketing in the clinical trials industry are strongly preferred.

To apply, please email a cover letter and résumé to:
Marina Filshtinsky, MD
Co-Founder, Senior Vice President, Strategy and Product Development, ClinEco
mfilshtinsky@healthtech.com

Cambridge Innovation Institute (CII) has an exciting opportunity for someone to join our sales team as a Client Services Specialist.  Our Client Services Specialists are critical in the organizing and execution of contracted client deliverables, working closely with the sales team and nearly every other department of the company to make sure that not only does CII have a great event, but our sponsors and exhibitors do, too!  This is a terrific opportunity for anyone interested in beginning a career in the events industry!

The Client Services Specialist is the first person our sponsors and exhibitors go to with questions leading up to the event.  As such, this role features a heavy amount of customer service and collaboration, and requires a great deal of critical thinking and innovation (it’s not just in the company name!), as problem-solving and decision making are a daily part of the job.  Other ideal qualities of a CSS include comfort working in a high-volume and fast-paced environment, professionalism and business communication skills, active listening, a customer-oriented mindset, and the eagerness to ask a lot of questions.

The following are examples of our Clients Services Specialists’ responsibilities:

• Provide pre-event and on-site support to clients (sponsors and exhibitors) by:
  • Effectively communicating in writing, by phone, and in person (onsite) with CII’s sponsors and exhibitors, which range from start-ups to Fortune 500 companies.
  • Maintaining the Pre-Event Portal by ensuring deadlines are accurate, important information is posted for clients to access, and client content is uploaded by the deadlines.
  • Coordinating the fulfillment of clients’ contracted deliverables – these are wide-ranging tasks that often involve working closely with other departments.  Examples include setting up one-on-one meetings for sponsors at events, ordering branded items such as lanyards and tote bags, and coordinating the exhibit hall game card and raffle, among many others!
  • Ensuring clients are made aware of new information relating to the event.
  • Traveling to events as needed to assist with on-site deliverables and client support.  This is one of the most gratifying and enjoyable parts of the job!
• Maintain the exhibitor floorplan and communicate with third-party exhibitor-services company on any changes to floorplan leading up to events.
• Participate in internal team meetings, audit sponsorship contracts, maintain accuracy of event application and portion of event website.  Manage the event signage for all sponsored activities.
• Assist with editing event brochures, ensuring all sponsor logos are appropriately positioned in event agenda and on the current sponsor page.

To apply, please send cover letter and résumé to:
Sarah McMann
Manager, Client Services
smcmann@cambridgeinnovationinstitute.com